Chip Shots by Chip Griffin

Wikis for PR Pros

Mike Manuel republished on WebProNews a piece he contributed to Global PR Week 2 last week that is worth a read by anyone who collaborates on projects on a regular basis.

Collaboration. I hate this word, it’s overused, especially in the PR industry. I should know, I work for a PR agency and my job – technically speaking — is to "collaborate" every day on all sorts of things with all sorts of people.

In fact, chances are good that if you’re reading this, that’s part of your job too – so let’s cut to the chase.

You don’t really have a "collaboration" problem. You already know what you need to get done and who you need to work. You also know how you’re going to do it, but what you need help with is how to do it more *efficiently*.

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