Will They Pay or Won’t They?

The good news: 36 million Americans use text messaging.  The understandable caveat: most are 18-27. Shel Holtz discusses implications for the PR industry broadly, but does text messaging have a future in politics?  Could it be a way to engage younger voters with issue alerts?  Or is it an Inside-the-Beltway pro tool that might work…

I created a short video for a presentation I did today about the promising future (and productive past) of online advocacy. It is entitled "Digital Advocacy Works" and it covers the history of online advocacy since 1994 (in brief), as well as some of the technologies available today and what this means for companies and…

We have taken a few steps forward with CustomScoop Personal Edition today.  First, we introduced a mashup with Google Maps that shows pushpins for every location in which you have a clip.  It easily allows you to see any geographic patterns to your recent news coverage. Currently, we have geocoded most newspapers and certain other…

MeetUp.com came to fame because of the Howard Dean campaign.  Despite inroads by conservative groups like Townhall.com which has registered 24,000+ activists through the site, most of the top 15 political groups listed on the site are left-leaning.  In fact, only 3 right of center groups appear on that list.  MeetUp suffers from the public…

Scripps bought Shopzilla recently.  This article addresses some of the synergies for the companies: “Scripps officials say they’re happy with Shopzilla as a standalone business, but both sides clearly are excited about the possibilities of joining the two categories.  By the end of this year, they said, you could see a link to Shopzilla on…

The High Price of Creating Free Ads the pitfalls of inviting consumers to create ads for your brand (tags: advertising ugc) coRank: Build Your Own Digg Clone could a more focused Digg challenge the “original”? (tags: socialmedia ugc) Who Can Compete with Facebook? which matters more? platform or user base? (tags: innovation) Don’t Adjust My…