Chip Shots by Chip Griffin

Will They Pay or Won’t They?

More from Squared:

2 in 3 Still Wouldn’t Pay For Online Content

But an updated Jupiter study also found the number who did actually pay for content was up 5 points over last year. story

I’ve been helping to run some focus group/brainstorming sessions recently and this finding is consistent with what I’ve seen.  People say they don’t/won’t pay or even register for free for online content, but when you start rattling off popular sites, they admit registering and occasionally paying.

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