More from Squared:
2 in 3 Still Wouldn’t Pay For Online Content
But an updated Jupiter study also found the number who did actually pay for content was up 5 points over last year. DMNews.com story
I’ve been helping to run some focus group/brainstorming sessions recently and this finding is consistent with what I’ve seen. People say they don’t/won’t pay or even register for free for online content, but when you start rattling off popular sites, they admit registering and occasionally paying.