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Looking for a Few Good Digital Communicators
I’m hiring two senior deputies for my new gig at DCI Group in Washington, DC. Specifically, I’m looking for a VP of Digital Operations and a VP of Digital Strategy.
Wisdom of the Crowds Worked with NCAA Bracket Picking
It turns out that relying on the masses to help you pick your NCAA bracket can work. As I explained before, I made my picks for March Madness this year based on what the majority of CBS Sportsline users had done. Since I generally stink at this stuff, I figured I had nothing to lose….
links for 2007-05-15
CBS News buys Wallstrip (tags: MandA media) Getting The Story Straight (tags: MandA angelinvesting vc) Bringing Editorial Calendars Into the Social Sphere Steve raises the interesting concept of bloggers publishing editorial calendars (tags: media blogs) At Journal, Slim Margins Open Door to Murdoch – New York Times My obsession with the WSJ/Murdoch story continues… (tags:…
Cough of Mouth Marketing
Cough-drop maker Ricola has come up with a creative way to market its product — the Mystery Cougher contest. I heard it on the radio on the way in to work and checked it out online. The gist is that if you offer a Ricola to someone coughing in public and that turns out to…
New FEC Rules on Online Political Activity Likely
The Washington Post reports that new rules on internet campaigning are likely. "We are almost certainly going to move from an environment in which the Internet was per se not regulated to where it is going to be regulated in some part," said FEC Commissioner David M. Mason, a Republican. "That shift has huge significance…
Eyetrack Shows How Visitors Read News Web Sites
Marketing guru Seth Godin points to a study about how visitors read news web sites. It’s all based on tracking technology designed to show what the eye is looking at on the screen. I’ve only had time to skim the report so far, but it is clearly fascinating reading. Just take a look at the…