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Micro Persuasion: B2B Word of Mouth is All About Facetime (tags: wom) Web Strategy by Jeremiah » Who are the new Influencers? And how in-person Word of Mouth impacts decision making (tags: wom) Internet Television Downloads To Reach $1.5 Billion in Five Years (tags: onlinevideo)

Marketing guru Seth Godin points to a study about how visitors read news web sites. It’s all based on tracking technology designed to show what the eye is looking at on the screen. I’ve only had time to skim the report so far, but it is clearly fascinating reading.  Just take a look at the…

Curt Monash writes: “Perhaps the coolest of the applications Information Builders cited for me is by the NYC Department of Health.  This site provides a small amount of restaurant health information to tens of thousands of users per day.  As a former long-time Manhattanite, I can confirm that there’s a great need for this application. IBI…

WashingtonPost.com offers a commentary on the ongoing Politics Online Conference at George Washington University.  It notes that one of the speakers this year came from JibJab, the outfit that created the widely viewed online parody titled "This Land." (If you haven’t seen it, you must not have had an Internet connection last fall.) The piece…

Well-known PR measurement expert Katie Paine is blogging about the International Public Relations Research Conference going on in Miami.  She has an intriguing observation which hopefully she’ll elaborate on when she’s not running between sessions: Howard Dean and the DNC would be adviced to carefully study Len Barshak’s ongoing Q-Sort study of attititudes about the…

MarketingVOX: “Consumer still don’t like paying for online content, but resistance has somewhat weakened, according to a new JupiterResearch, writes DM News. Adoption of paid content is up from last year, though 64 percent of adults still say they wouldn’t pay for content to avoid online advertising. However, 31 percent of online adults paid for…