Congress to Hold Hearing on Blogs

Steve Rubel reports that BuzzMetrics and Intelliseek have been acquired by Nielsen.  This represents an interesting marriage between the old school media measurement (Nielsen) and the new world of blog measurement.  Previously, Nielsen has gotten into the web site measurement game generally. As companies begin to pay more attention to what is being said in…

MediaPost reports: POLITICAL CANDIDATES ARE STARTING TO believe that online advertising allows them far greater opportunities to extend reach and target constituents than do traditional ad campaigns, said panelists Monday at a conference in New York City sponsored by Personal Democracy Forum, a Web site dedicated to examining how technology and the Internet are changing…

It feels like it is 1999 again.  WSJ reports eBay is paying $2.6 billion (more with earnouts) to buy Skype, an Internet phone company that projects revenues of $60 million this year. UPDATE: PaidContent reports on eBay’s efforts to explain why it isn’t 1999 and the deal makes sense.  It includes a 78 slide PowerPoint.

I took most of the day off yesterday to spend time with my family – and was I surprised to see my inbox when I got back to it! As a fellow blogger, I understand the importance of a fast, accurate response to issues raised in the blogs. Unfortunately, in a case of the cobbler’s…

Consumers Union created a web-based ad spoofing prescription drug warnings in an effort to convince people to contact Congress and lobby for a law requiring more disclosure of drug trial test results.  An article describes how they promoted it. Schneider and Kathy Mitchell, who directs Internet advocacy at Consumer Union’s Austin, Texas, office, decided early…

I keep fighting the battle of bloat with my RSS feeds. And it got me to thinking about the question: if I only read one blog, what would it be? The answer came to me very quickly: Scott Karp’s Publishing 2.0. Almost every post that Scott writes provides something to chew on — food for…