MarketingVOX: “Consumer still don’t like paying for online content, but resistance has somewhat weakened, according to a new JupiterResearch, writes DM News. Adoption of paid content is up from last year, though 64 percent of adults still say they wouldn’t pay for content to avoid online advertising. However, 31 percent of online adults paid for content, up 5 percentage points from last year.”
The Interweb as Mass Media breakdown of media consumption rates (tags: media metrics)
CNN’s replacement for the venerable Inside Politics will include a tip of the hat to the online world, with podcasts and blogs part of the coverage. Let’s just hope they incorporate it in a less cheesy way than the current IP blog segment. CNN reports on its own format change: "The Situation Room" will be…
The Tennessean covers the story of a state rep who has taken to blogging — and offending many of his colleagues in the process. Rep. Stacey Campfield has been taking a beating over his blog. The Knoxville Republican’s Internet postings about goings-on at the state Capitol have been called less than ”outhouse worthy” by one…
Changes are coming to the bulk email market, according to DMNews, and it’s a mixed bag for advocacy email. The cost could be coming down, but the flexibility and effectiveness could be declining as well. E-mail list pricing could drop as much as 25 percent in the next three to six months because of changes…
I originally posted this on TechJots, but I imagine readers here may be interested as well: I always knew I liked Shel Israel. Now I know why: he’s a Red Sox fan! Seriously, though, he’s going to be part of a blogger dinner in Boston on July 12 at 7 pm at Fire and Ice…
Cough-drop maker Ricola has come up with a creative way to market its product — the Mystery Cougher contest. I heard it on the radio on the way in to work and checked it out online. The gist is that if you offer a Ricola to someone coughing in public and that turns out to…