Chip Shots by Chip Griffin

To Pay or Not to Pay?

MarketingVOX: “Consumer still don’t like paying for online content, but resistance has somewhat weakened, according to a new JupiterResearch, writes DM News. Adoption of paid content is up from last year, though 64 percent of adults still say they wouldn’t pay for content to avoid online advertising. However, 31 percent of online adults paid for content, up 5 percentage points from last year.”

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