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Innovative Book Marketing by Seth Godin
TechCrunch reports on an interesting approach by Seth Godin to marketing his new book: As I mentioned in a recent weekly summary (see no. 6), Seth’s new book, The Big Moo, is coming out and he’s eating his own dogfood in promoting it. Seth has started selling batches of 50 galley copies to people if…
Corporate vs. Personal Blog
We’ve been having an interesting discussion of late at CustomScoop. Essentially, it boils down to the question how the corporate blog should be deployed. We all agree that the usual product announcement/service interruption type blog isn’t really our cup of tea. We’d like to have something with a greater degree of insight and relevance to customers…
BBC Covers Net Politics
The BBC has an article on the rising use of the Internet in American politics, with a special focus on podcasts.
Profile of Wikipedia Founder
Florida Trend carries a lengthy profile of Jimmy Wales, the man behind perhaps the most successful consumer generated media site, Wikipedia. he website is among the 100 mostvisited on the internet, according to the web-traffic analysis firm Alexa. The firm reports that Wikipedia is the 58th-mostvisited site globally, compared to a 69th-place ranking for About.com,…
Is Radio Dead?
Fred Wilson mentions on his blog that plenty of people are telling him that radio is dead. He has some interesting data from JD Power on what consumers think about satellite and HD radio in their cars. My own view? Satellite threatens FM much more than AM. Those who still listen to AM often do…
My Blog Has Moved
Those of you who use a feed reader to access my content should be seamlessly receiving access to my content which is now being posted at ChipGriffin.com. I will continue to maintain Pardon the Disruption as an archive of my older posts, but everything new will now appear at ChipGriffin.com. The content will be very…