A Paid Subscription Success Story
ConsumerReports.org has hit the 2 million subscriber mark. This article discusses how they achieved it.
[via PaidContent]
ConsumerReports.org has hit the 2 million subscriber mark. This article discusses how they achieved it.
[via PaidContent]
I spent far too much time in airports the past few days, enduring the joy of late summer thunderstorms in the northeast. On the upside, I was able to knock out two books that I would recommend you pick up when you have a chance. John Battelle’s The Search offers a superb look at the…
Tom Formeski over at SiliconValleyWatcher reports that the rumored Moreover deal is done and the buyer isn’t someone anyone I know was guessing: VeriSign is about to announce it acquired Moreover Technologies, the San Francisco based news aggregator. The acquisition price is around $25m according to SVW sources. I have to confess that I don’t…
I attended the Word of Mouth Marketing Association’s WOMBAT conference today in San Francisco. Day 1 had a number of good panels, including one which covered some research about how people respond to word of mouth recommendations and whether online opinion matters. Interestingly, the research suggested that about 90% of word of mouth recommendations come…
PaidContent reports that news parody site The Onion has dropped its premium pay service.
Cough-drop maker Ricola has come up with a creative way to market its product — the Mystery Cougher contest. I heard it on the radio on the way in to work and checked it out online. The gist is that if you offer a Ricola to someone coughing in public and that turns out to…
It turns out that relying on the masses to help you pick your NCAA bracket can work. As I explained before, I made my picks for March Madness this year based on what the majority of CBS Sportsline users had done. Since I generally stink at this stuff, I figured I had nothing to lose….