A Paid Subscription Success Story
ConsumerReports.org has hit the 2 million subscriber mark. This article discusses how they achieved it.
[via PaidContent]
ConsumerReports.org has hit the 2 million subscriber mark. This article discusses how they achieved it.
[via PaidContent]
PaidContent reports that "Micropayments firm Peppercoin has received $8 million in venture funding." As micropayments continue to gather steam and become easier (and more affordable) for content owners and readers to use, the opportunities to monetize even small pieces of content may increase. The question is: just because it becomes easier, will readers be willing…
The Top 10 Reasons Why Newspapers Are Sinking Online (Marksonland) (tags: Newspapers) Splashcast: A conversation with Marshall Kirkpatrick about PR approach and lessons learned (tags: podcasting copyright ip) Combined Thomson-Reuters Would Challenge Bloomberg – New York Times (tags: research) Social network marketing to hit $2.5 billion in 2011 | 901am (tags: SocialNetworking advertising) paidContent.org: The…
Consumers Union created a web-based ad spoofing prescription drug warnings in an effort to convince people to contact Congress and lobby for a law requiring more disclosure of drug trial test results. An article describes how they promoted it. Schneider and Kathy Mitchell, who directs Internet advocacy at Consumer Union’s Austin, Texas, office, decided early…
We’re going through a bit of a growth spurt over at CustomScoop and have a number of immediate job openings in our Concord, NH office. It’s an exciting time for the company with lots of fun projects on the horizon. Our five years of success in selling news monitoring services to medium to large businesses…
I originally posted this on TechJots, but I imagine readers here may be interested as well: I always knew I liked Shel Israel. Now I know why: he’s a Red Sox fan! Seriously, though, he’s going to be part of a blogger dinner in Boston on July 12 at 7 pm at Fire and Ice…
Rocketboom, a nifty little daily web video news spoof site, plans to try subscription fees to monetize their content. BusinessWeek reports that their current free approach is getting eyeballs. The approach is resonating with viewers. Daily downloads have doubled in the past six weeks, to 50,000. If they stay on that pace, they’ll soon approach…