Joel Cere of Hill & Knowlton published a good, well-researched piece on CGM entitled Consumer-Generated: From mayhem to Marketing, which serves as a appropriate survey of key themes related to consumer-generated content.
Regular readers know this is a hot topic for me lately.
Mike Orren: "Earthlink joins the hordes trying to do local via aggregation, in this case using Topix and Google." He also notes that "any successful local play has to be a hybrid of original content and aggregation." (which the Earthlink product is not) Mike’s right. The aggregation can help jumpstart the community with consumer generated…
The sixth episode of the Disruptive Dialogue podcast is now available. This one was recorded in Bow, NH and is 28:51. You can download this podcast as an MP3 or subscribe to the RSS feed to make sure you never miss an episode. Topics: 00:34 – Opening & Introduction 02:47 – wealthy people read blogs…
The web is all about metrics. Unique visitors, sessions, page views, time on site, impressions, click-through rates, cost per click, number of engagements, cost per engagement, and more can all be tracked for a web-based issue advocacy campaign. Inevitably, internal and external clients get excited by the biggest numbers. How many eyeballs are seeing the…
TechCrunch reports on an interesting approach by Seth Godin to marketing his new book: As I mentioned in a recent weekly summary (see no. 6), Seth’s new book, The Big Moo, is coming out and he’s eating his own dogfood in promoting it. Seth has started selling batches of 50 galley copies to people if…
Matthew Hurst of BlogPulse offers some interesting insight into blog posts over on his Data Mining blog. It comes in 3 parts: here, here, and here. He derives the data from 24 hours of pings to weblogs.com.
I created a short video for a presentation I did today about the promising future (and productive past) of online advocacy. It is entitled "Digital Advocacy Works" and it covers the history of online advocacy since 1994 (in brief), as well as some of the technologies available today and what this means for companies and…