Joel Cere of Hill & Knowlton published a good, well-researched piece on CGM entitled Consumer-Generated: From mayhem to Marketing, which serves as a appropriate survey of key themes related to consumer-generated content.
Regular readers know this is a hot topic for me lately.
Kari Chisholm offers this: "Governing Magazine has a great discussion of the role that blogs are playing during the Texas legislative session"
An email from MediaPost reports: “Have we reached critical mass on consumer broadband penetration in the United States? Well, apparently JupiterResearch says we have. Jupiter reports that more than 43 percent of online households now connect to the Web via broadband, thus constituting critical mass. Jupiter projects that broadband adoption will reach nearly 80 percent…
MarketingVOX: “Consumer still don’t like paying for online content, but resistance has somewhat weakened, according to a new JupiterResearch, writes DM News. Adoption of paid content is up from last year, though 64 percent of adults still say they wouldn’t pay for content to avoid online advertising. However, 31 percent of online adults paid for…
Time magazine was apparently motivated by the Google blog search announcement and decided to run a short piece on how to become a blogger and how to find blog posts. They decided this somehow amounts to the next version of blogging. The article itself seems to contradict the headline: "Google’s effort, while useful, is not…
The sixth episode of the Disruptive Dialogue podcast is now available. This one was recorded in Bow, NH and is 28:51. You can download this podcast as an MP3 or subscribe to the RSS feed to make sure you never miss an episode. Topics: 00:34 – Opening & Introduction 02:47 – wealthy people read blogs…
KD Paine mostly gets it right in a recent column, except for the headline ("It Just Doesn’t Matter! Don’t Bother Measuring Blogs"): If you know that your customers are generating buzz in blogs or chat rooms or newsgroups, then okay, pay attention. But if what happens in the blogosphere is irrelevant to the behavior of…