When I was 25 years old, I thought I knew it all. I was a hotshot young political operative in Washington who had been given far more responsibility than someone with so little experience should ever possess. During the 1998 election cycle, I worked for an organization that sought to promote the Republican agenda as…
Our industry typically likes to refer to itself as purveyors of media intelligence. This stems from the fact that we grew up out of media monitoring and analysis and continue to uncover valuable insights from the public media. Yet that’s not really the most accurate description of what we do and the value we offer….
Successful public relations executives understand the need to focus on project profitability, but how exactly do you do that? It starts with building out an accurate budget. And it’s easy to overlook hidden expenses, so this process needs to be completed thoroughly to ensure a comprehensive picture of the financial aspects of any project. So what…
Most people come to public relations out of a love for creative and effective communications, not a passion for the inner workings of business. Yet anyone working for a PR agency absolutely must understand the profit implications of the work that they do. It’s great to develop fantastic client strategies and then work with them…