Successful public relations executives understand the need to focus on project profitability, but how exactly do you do that? It starts with building out an accurate budget. And it’s easy to overlook hidden expenses, so this process needs to be completed thoroughly to ensure a comprehensive picture of the financial aspects of any project. So what…
Most people come to public relations out of a love for creative and effective communications, not a passion for the inner workings of business. Yet anyone working for a PR agency absolutely must understand the profit implications of the work that they do. It’s great to develop fantastic client strategies and then work with them…
Government agencies have long understood the value of “open source intelligence” to national security. While the public may think of secret agents, skulking in the shadows and breaking in to dangerous foreign places, the reality is that intelligence agencies work extensively with publicly available information to glean insights for their leaders. That’s a lesson that…
I’m torn about how to deal with Donald Trump. Part of me says that this is the same guy who demonstrated a clear lack of respect for many Americans, engaged in disgusting personal behavior, and expressed views that would present a clear and present danger to the United States if they were actually to become…
I spent the better part of the day yesterday flying from Seattle back to my home in New Hampshire. After a nice visit with my brother and his family, it was time to get back home and get geared up for the sprint to the end of 2016. People often make fun of me for…
Yesterday, I tweeted that it was nice to work in a global business because that meant that I could email my international colleagues “guilt-free” and be productive while leaving my U.S. team alone. Now, I realize I’m in the minority of people who finds relief in being able to do work on the Thanksgiving holiday,…
(via Townhall.com) Donald Trump and Hillary Clinton represent ticking time bombs for their respective political parties. With both predicted to make significant… Click to read the full article: Clinton and Trump: Ticking Time Bombs
(via Townhall.com) Bernie Sanders and Donald Trump take the election year tradition of promising the sun, moon, and stars to voters to a whole new level. They will… Click to read the full article: The Santa Claus Primary
(via Primary Digest) The primary is over. The ballots were counted. We now know what happened. Here’s my post-primary analysis, now that the dust has settled and we’ve had a day to digest the results. Random thoughts and observations… — This was a Santa Claus election. Two candidates who promised voters pretty much…
(via Primary Digest) Today is The Day. Random thoughts & observations… — I feel like a kid on Christmas morning. — I can’t recall a #FITN primary when there were more possible outcomes still on the table as the polls open. — The good news is that tomorrow morning you won’t have to…