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Why I’m Sticking a Fork in Cork & Knife
Today, I stuck the proverbial fork into Cork & Knife. In some ways, it was a difficult decision. In others, it was a no-brainer. Let me explain. When I started Cork & Knife over a year ago, I did so because I had a passion for fine food and drink and felt there was a…
Newspaper Inks Podcasting Sponsor
Poynter Online reports: DenverPost.com’s podcasts are finding some funding. Executive producer Gil Asakawa reports that the retailer Best Buy is paying for a $30,000 campaign that begins October 3. The podcasts will have a short sponsor mention at the beginning, then a longer (10-second) product-specific mention at the end. [via Online News Squared]
Blogging 2.0?
Time magazine was apparently motivated by the Google blog search announcement and decided to run a short piece on how to become a blogger and how to find blog posts. They decided this somehow amounts to the next version of blogging. The article itself seems to contradict the headline: "Google’s effort, while useful, is not…
Publishers Looking to Text Messaging for Teens
USA Today: “Parents wringing their hands over their teens’ incessant cell phone use should chill — they might be interacting with authors. Publishers are plugging into the technology whose ringtones and vibrations attract teenagers’ undivided attention.”
The Case for a One Term Presidency
The premise of this blog is to share disruptive ideas and opinions. Sometimes they can be controversial, as well, especially on the rare occasions that I choose to tackle things like politics or religion. So be it. In the United States, we had a tradition of presidents serving no more than two terms starting with…
TiVo: Ads, Subscriptions to Gain Momentum
MarketingVox: Advertisers will flock to TiVo as it gains more subscribers, said TiVO CEO Tom Rogers during the company’s Q2 earnings conference call, writes Adweek (via MediaBuyerPlanner) … TiVo has introduced an ad-tagging feature that allows sponsors to embed an interactive tag into their commercials, allowing viewers to interact with their spots. Ameriquest, E*Trade and…