Convio, a provider of constituent relationship management software and services, released a report detailing the continued growth and success of online efforts in the face of the economic downturn. The Convio Online Marketing Nonprofit Benchmark Index Study seeks to measure the growth and success of technology based outreach undertaken by its non-profit clients.
The conclusions drawn from this report suggest a continued importance being placed on Internet outreach. The growth of Internet fundraising as the financial crisis worsened throughout 2008 illustrates how important emerging technologies will be for successful advocacy efforts in the future.
“‘Online tools continue to play a very important role in the success of nonprofits, especially as many of them see negative growth via traditional channels,” said Vinay Bhagat, founder and chief strategy office for Convio. “The results of the survey also indicate that organizations that are engaging donors through multiple channels are better positioned to weather the current economic storm and build lasting relationships.'”
These relationships will prove invaluable for future efforts to promote causes, and reach constituents.