Media Bullseye Roundtable 2014.15 with Guest Co-Host Jen Phillips
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The page view is (nearly) dead. That’s the drum that Steve Rubel has been beating for some time. And he’s right, but for the wrong reason. His argument is that new technologies like AJAX and less new ones that are used more frequently today, like Flash, prevent most web analytics programs from accurately accounting for…
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Media Bullseye Roundtable 2014.18 with Guest Co-Host Mark Story
In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, co-hosts and we discuss: — How to effectively benchmark performance using web analytics. — How to determine the ROI of PR (and what to do when a client asks you to do the impossible). — How to…