It’s time to embrace data-driven public relations

You don’t expect to get lessons in perspective when you read the Boston Globe’s Extra Bases blog about the Red Sox. But one post tonight delivered that message twice. At the end of a notes-style piece, Nick Cafardo writes that former Red Sox backup catcher John Marzano died of a heart attack at age 45….

At some point years ago when I was still in school, I learned about Occam’s Razor.  A 14th century English Franciscan friar, William of Ockham, is said to have opined about not making things overly complicated when solving problems.  In a nutshell, “the simple solution is almost always the correct one.”  (Wikipedia has considerably more…