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Narrow your target audience. Then narrow it again.
One of the biggest problems I have seen over the years with online and mobile advocacy campaigns is describing the audience too broadly. So many public affairs professionals believe that the “general public” is their target when it comes to digital communications. Even for a presidential campaign that isn’t true — so surely it…
Putting Things in Perspective
You don’t expect to get lessons in perspective when you read the Boston Globe’s Extra Bases blog about the Red Sox. But one post tonight delivered that message twice. At the end of a notes-style piece, Nick Cafardo writes that former Red Sox backup catcher John Marzano died of a heart attack at age 45….
New Media Silo Shops vs. Multidisciplinary Agencies
Shel Israel’s post over on Global Neighborhoods a couple of days ago got me to thinking. The thrust of his posting was that a lot of "recovering publicists" (his words) were now taking to providing PR services in the blogging/new media space. "We all see huge opportunities and expect to be joined by many other…
Bush doubles staff // Trump touts town chairs who aren’t // O’Malley continues to press Sanders … and more
(via Primary Digest) There are 40 days until the New Hampshire primary. Random thoughts & observations… — It’s all about numbers. Jeb Bush is bringing in campaign staff from Miami to double the size of his New Hampshire operation. Meanwhile, the Trump campaign seems to want to increase its number of endorsements and…
Is College an Entitlement? Are Student Loans Bad?
Flipping around my television for a mental break this afternoon, I stumbled across former CNN anchor Frank Sesno moderating a panel at George Washington University (my apologies to American University President Neil Kerwin who would likely prefer that I refer to it as "that other Washington school"). My idea of mental floss (to borrow a…
Remember Occam’s Razor
At some point years ago when I was still in school, I learned about Occam’s Razor. A 14th century English Franciscan friar, William of Ockham, is said to have opined about not making things overly complicated when solving problems. In a nutshell, “the simple solution is almost always the correct one.” (Wikipedia has considerably more…