Losing America’s History
For those of you interested in history or politics, I encourage you to check out the essay I wrote about the potential loss of "America’s story" as author David McCullough calls it.
For those of you interested in history or politics, I encourage you to check out the essay I wrote about the potential loss of "America’s story" as author David McCullough calls it.
Did Bush win because of the Internet? MICHAEL CORNFELD KNOWS WHY George W. Bush won last year’s presidential election. Bush’s camp, said Cornfeld, used the Internet to find volunteers and then gave them information to spread–via any medium at hand–to friends and neighbors. "The Bush campaign married software to Tupperware," Cornfeld, a senior consultant with…
Heather Green over at BusinessWeek’s Blogspotting writes: PaidContent and Techdirt dig through the two conflicting surveys from JupiterResearch and CLX on podcasts…and come up with the most logical line on who the audience for podcasts is….No one knows.
I attended the Word of Mouth Marketing Association’s WOMBAT conference today in San Francisco. Day 1 had a number of good panels, including one which covered some research about how people respond to word of mouth recommendations and whether online opinion matters. Interestingly, the research suggested that about 90% of word of mouth recommendations come…
The LA Times’ Ron Brownstein offers his view of the Internet as a possible launching pad for a national candidacy: The Internet could allow an independent candidate to more easily identify an audience and financial base, just as it has allowed blogs like the liberal Daily Kos or conservative InstaPundit to find a community of…
TechCrunch reports on an interesting approach by Seth Godin to marketing his new book: As I mentioned in a recent weekly summary (see no. 6), Seth’s new book, The Big Moo, is coming out and he’s eating his own dogfood in promoting it. Seth has started selling batches of 50 galley copies to people if…
Online Media Daily reports: People for the Ethical Treatment of Animals said that its aggressive online viral campaign targeting trendy teen apparel retailer Wet Seal has led the company to agree not to carry fur this fall. PETA’s initiative, which leveraged the membership of social networking site MySpace, illustrates marketers’ newfound respect for online opinion,…
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