A consistent theme I see in working with my clients is fear about possible negative outcomes of changes in their business.
They worry about missing out on revenue if they focus their agency on a particular niche instead of being all things to all people.
They worry about losing clients if they push back against over-servicing or bad behavior.
They worry about not winning new business if they raise prices.
They worry about the impact of being short-handed if they fire an underperforming employee.
They worry about perception if they give up their brick-and-mortar office in favor of becoming a virtual agency.
They worry about carrying the responsibility of being an employer as they think about hiring full-time for the first time.
They worry about how their teams will perform and clients will react if they take time off.
My advice to them in most instances is this: if you took a careful look and decided it is the right course of action, stop worrying and start doing.
The reality is that most bad business decisions don’t have long-term lasting impact. There are exceptions, of course, but generally you can recover quite nicely from any misstep.
Business is about taking risks. Well-considered risks, but risks nonetheless.
You can’t let worry consume you.
As is often said, you miss 100% of the shots you don’t take … so take a shot.