Katie Paine’s Measurement Standard offers up a quick guide to how to measure common goals in the social media space. Apart from being very simple to understand, it drives home the point that she and I both do regularly: you need to measure against your goals, not using some arbitrary scoring system that has no external meaning.
I was stunned this morning when I read Shel Holtz’s post about Ben McConnell of the Church of the Customer blog arguing that PR pros should “stop pitching bloggers you don’t know.” Ben and sidekick Jackie Huba are smart people. They’re also very influential in the online marketing realm and have an increased profile of…
The following is an unverified transcript of the conversation with Christopher Penn that aired on January 14, 2009. Chip Griffin: My guest today is Christopher Penn. He’s the producer of the Financial Aid Podcast and, probably, one of the more informed people I know about the state of financial aid in this country. I welcome…
Below is the rundown of what I saw this afternoon. Note that I arrived a few minutes late and missed the SupportSoft demo then missed VUVOX because of a pressing business issue I had to address. Triumfant Software designed to help diagnose computer problems. Focused on the enterprise rather than end users. Simple interface for…
Steve Rubel seems to be spending the last week of the year writing obituaries as part of what he hopes will become self-fulfilling prophecies. First, he killed the page view. And now it is the term "social media" that he intends to send to the grave. I’ve already opined on the page view, now let…
As I was writing about the “hit and run” web traffic phenomenon (“Traffic for Traffic’s Sake“), it made me think about the value of loyalty. That post addressed social network traffic and how many visitors from sites like Digg don’t provide any value to a web site because they simply enter quickly and leave just…
As the morning dew gives way to morning frost and the leaves begin to change colors, it can mean only one thing: October baseball. As a committed Red Sox fan, it’s something that for most of my life I looked forward to with a mixture of excitement, trepidation, and downright fear. It’s different now that the “Curse” has been broken – twice – but it’s still exciting and at times nerve-wracking.