Katie Paine’s Measurement Standard offers up a quick guide to how to measure common goals in the social media space. Apart from being very simple to understand, it drives home the point that she and I both do regularly: you need to measure against your goals, not using some arbitrary scoring system that has no external meaning.
Heather Lauer, author of the Bacon Unwrapped blog for the past several years, has penned a book about her favorite meat titled “Bacon: A Love Story.”
She took some time to talk with me about the book, the food, and the process of writing and promoting her first book.
Holly Hughes, editor of the popular Best Food Writing annual book series, discussed how she got involved with the project and her thoughts on modern food writing.
As I was writing about the “hit and run” web traffic phenomenon (“Traffic for Traffic’s Sake“), it made me think about the value of loyalty. That post addressed social network traffic and how many visitors from sites like Digg don’t provide any value to a web site because they simply enter quickly and leave just…
Chris Brogan shared the video below of Paul Potts, winner of Britain’s Got Talent (sort of their version of American Idol, complete with Simon Cowell as a judge). Chris asks: “who are you underestimating?” That’s a great question and this video demonstrates that people are capable of surprising other people — and even themselves. It’s…
The following is a transcript of the conversation with Pedro Noguera. Chip Griffin: Pedro Noguera is a professor at the Steinhardt School of Education at New York University, as well as the Executive Director of the Metropolitan Center for Urban Education, and the co-director of the Institute for the Study of Globalization and Education in…