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Chats with Chip #3: Matt Cookson of Cookson Strategies
In this episode of Chats with Chip, Matt Cookson of Cookson Strategies joins me to discuss founding his own public relations firm and the work he does in the high-tech and education spaces, in particular. Listen to the full episode at Media Bullseye.
Responsibility for Unintended Consequences
“What is the responsibility of a marketer to understand the potential effects of the campaign?” That’s the question Susan Getgood poses. She, of course, is referring to the now infamous Boston Bomb Scare last week. Susan raises an interesting point: if the goal was to reach out to the natural audience for the show, those…
Tension between economic nationalism and globalism not going away anytime soon
Yesterday, I tweeted that it was nice to work in a global business because that meant that I could email my international colleagues “guilt-free” and be productive while leaving my U.S. team alone. Now, I realize I’m in the minority of people who finds relief in being able to do work on the Thanksgiving holiday,…
Help Find a Cure for Childhood Cancer
As a parent, I can’t imagine the challenge of dealing with one of my children battling cancer. That’s why when my friend Mark Story told me about a little girl named Lauren, I felt compelled to donate to Mark’s efforts on behalf of the St. Baldrick’s Foundation.
Recap of PRSA Boston Social Media Event
Mark McClennan, President of PRSA Boston, and CustomScoop’s own Sarah Wurrey have both written good write-ups of the PRSA Boston social media event that took place on Monday night. As I noted before, I was unable to attend because I am out of town for another commitment, but after reading these two posts I wish…
7 Deadly Sins Featured in Bulldog Reporter’s Daily Dog
Bulldog Reporter ran a column from me today that details my 7 Deadly Sins of Pitching Bloggers that I have written about in this space before. Download the complete white paper for free Listen to a special 15 minute podcast version of the 7 Deadly Sins Technorati tags: PR, Bulldog Reporter, pitching bloggers, 7 Deadly…