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Issue Branding vs. Issue Action on the Web
The web is all about metrics. Unique visitors, sessions, page views, time on site, impressions, click-through rates, cost per click, number of engagements, cost per engagement, and more can all be tracked for a web-based issue advocacy campaign. Inevitably, internal and external clients get excited by the biggest numbers. How many eyeballs are seeing the…
Cooking Up Content Readers Pay For
Speaking of paying for content, USC’s Annenberg school has an interesting piece about a paid content success stroy: Cook’s Illustrated: Stirring up synergy to sell online food content. [via Online News Squared]
Memeorandum to the Tech Community: This is Cool
Scoble points to some new, niche versions of Memeorandum that have been created. Specifically, he spoke with Gabe Rivera, creator of Memeorandum, who told him about tech.Memeorandum and the latest version of the original which is focused on current events and politics. It’s all computer driven to come up with stories — it uses links…
British Politics Slow to Gain from Net
A study by the Economic and Social Research Council found that Britons are slow to adopt the Internet as a means for communicating with MPs. But politicians and advocacy groups on this side of the Atlantic would be wise to listen to the conclusion of the study’s leader, Stephen Ward of the Oxford Internet Institute,…
Disruptive Dialogue to Return
My Internet radio show, Disruptive Dialogue, is coming back. It has been on hiatus since the last episode was recorded and released on July 4. I had put it on the shelf because of time constraints and because, although I was getting positive feedback on it, I didn’t feel it had really found the right…
links for 2007-05-20
SharedReviews Paid Opinions (tags: ugc) Weekend Poll: Will Google Universal Search Kill Vertical Search Engines? (tags: search VerticalSearch) GoogleBurner – A Bad Day for the Blogosphere? Matthew Hurst shares some of my concerns over the concept of GooBurner (tags: MandA acquisitions metrics) Internet Giants Vie to Snap Up Web Ad Firms (tags: web Advertising MandA…