The Online Ad War Begins

This news is a month old, but it has been sitting in my "to post" file and since I’ve done a lot with success and failure in paid subscriptions lately, here’s a success story from MediaPost: THE NEWLY FORMED INTERNET DIVISION of Rupert Murdoch’s News Corp. acquired Scout Media Inc., a Seattle-based online sports company…

Micro Persuasion: Google Pulls Shenanigans with Geo-Targeted RSS Ads The search company has apparently been testing localized ads without telling anyone. (tags: Google Geotargeting RSS Advertising)

The New York Daily News reports: Television will have to wait: Mayor Bloomberg is launching a $100,000, five-week Internet advertising blitz aimed at recruiting tens of thousand of volunteers, the Daily News has learned … The campaign currently has 6,000 volunteers, and it’s aiming to recruit a record 50,000. (Thanks to Kari Chisholm at Politics…

Kate Kaye blogs about a new Pew study on blog influence: Bloggers are often touted as influential instigators, feeding buzz-worthy topics to the mainstream media they so disdain, and even guiding discussion in other communication channels. Not so, says a new study analyzing the impact of political blogs on the national conversation leading up to…

LibrarianInBlack: Search Engine Update by Gary Price—CLA Annual Conference (tags: Search Aggregation) TimesSelect Passes 270,000 Subscribers In 52 Days; Half Are Online-Only Subs (tags: PaidContent Subscriptions)

MediaPost Publications – IT.com Bows White Paper Search Engine – 10/11/2005 (tags: VerticalSearch Research)