Outside the Bubble, Most Folks Don’t Use Mobile Internet

The good news: 36 million Americans use text messaging.  The understandable caveat: most are 18-27. Shel Holtz discusses implications for the PR industry broadly, but does text messaging have a future in politics?  Could it be a way to engage younger voters with issue alerts?  Or is it an Inside-the-Beltway pro tool that might work…

Scripps bought Shopzilla recently.  This article addresses some of the synergies for the companies: “Scripps officials say they’re happy with Shopzilla as a standalone business, but both sides clearly are excited about the possibilities of joining the two categories.  By the end of this year, they said, you could see a link to Shopzilla on…

Microsoft’s Robert Scoble frequently offers good insight and great links.  But I’m afraid today his wife may be right.  When he blogged today about "the world" I can only hope he intended to say "my world." RSS has totally changed how I work and how I get my information. In that sense, RSS has changed…

I attended the Word of Mouth Marketing Association’s WOMBAT conference today in San Francisco.  Day 1 had a number of good panels, including one which covered some research about how people respond to word of mouth recommendations and whether online opinion matters.  Interestingly, the research suggested that about 90% of word of mouth recommendations come…

 USA Today: “Parents wringing their hands over their teens’ incessant cell phone use should chill — they might be interacting with authors. Publishers are plugging into the technology whose ringtones and vibrations attract teenagers’ undivided attention.”  

The first ever dead tree version of Media Bullseye, the multimedia magazine I founded last December, is now available. I’m a big believer that there’s still a role for print publications to play. Not everyone takes time to read articles online and this enables us to get in front of interesting people who prefer to…