Bacon’s Acquires TV Monitoring Firm
Bacon’s acquisition trend continues, this time by picking up broadcast monitoring firm Multivision. From the press release:
Bacon’s Information, Inc., a provider of media research, distribution, monitoring and evaluation services for public relations, marketing and corporate communications professionals, today announced the acquisition of Multivision, Inc, a broadcast monitoring and media management company headquartered in Oakland, California.
The acquisition is the latest in a series of moves that seem to be part of Bacon’s effort to consolidate the media monitoring industry and grow its suite of in-house offerings.