links for 2007-05-17
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TV nets circumventing the MSM and going to TV bloggers instead
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thoughts on how Google ranks news stories
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57 questions that deserve answers — but most of us don’t have them
Kari Chisholm and Taegan Goddard both have pointed to a report in The Hill that credits John Kerry with a big advatnage because of his 3 million name email list. Kerry’s 2004 Finance Chair boasts: “There is a zero marginal cost to communicate with them,” Randlett said of voters in Kerry’s database. “He can wait…
Beltway Blogroll offers a good look at the current state of online advocacy ads.
Got a Slingbox last week. It allows place-shifting of your TV viewing. Where TiVO allows for "time-shifting" (you can watch when you want), Slingbox lets you watch where you want. The net effect for this road warrior is that I can watch Red Sox games from hotel rooms around the country. Costs $250, you hook…
Contrarian viewpoint on the future of newspapers (tags: newspapers) Book Not Ready for Print? You Can Whip Up an Audiobook for a Podcast for Now (tags: podcast Podcasting publishing books Marketing) Take Your PowerPoint And… (tags: unconference) Can you hire my mom? | 901am (tags: workforce) What’s next? Facebook vs. Linked In (tags: SocialNetworking)
Micro Persuasion: B2B Word of Mouth is All About Facetime (tags: wom) Web Strategy by Jeremiah » Who are the new Influencers? And how in-person Word of Mouth impacts decision making (tags: wom) Internet Television Downloads To Reach $1.5 Billion in Five Years (tags: onlinevideo)
The web is all about metrics. Unique visitors, sessions, page views, time on site, impressions, click-through rates, cost per click, number of engagements, cost per engagement, and more can all be tracked for a web-based issue advocacy campaign. Inevitably, internal and external clients get excited by the biggest numbers. How many eyeballs are seeing the…