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A Couple of Good Reads
I spent far too much time in airports the past few days, enduring the joy of late summer thunderstorms in the northeast. On the upside, I was able to knock out two books that I would recommend you pick up when you have a chance. John Battelle’s The Search offers a superb look at the…
WOMBAT Day 2
An action packed day today at the WOMBAT conference. The highlight was probably the keynote by Naked Conversations authors Robert Scoble and Shel Israel. This wasn’t your usual high-tech group, so there were quite a few who knew of neither and by show of hands a majority seemed to not know that Scoble had decided…
AOL News
I admit I never even think about AOL as a player in online news search. But I guess I should. MarketingVox reports: AOL News has sprinted into a leading position in online news search, joining Yahoo News, Google News and Topix.net, writes SearchEngineWatch, citing July Nielsen/NetRatings data, according to which AOL News has a unique…
How to Measure the Blogosphere?
Matt Cronin, a partner at online marketing firm WebLiquid, emailed an intriguing analysis of the recent Gallup survey on blog audience: Blogs are indeed quickly becoming mainstream but only to the extent that they’ll complement the news picture for those who are interested, simply due to the natural topic/opinion/agenda fragmentation of the blogoshere. While these…
Are You Headed to DEMO Next Week?
I’m looking for someone who will be at the DEMO conference next week to file some stories for Start Rocket. It could be a nice way to pick up a few extra bucks and participate in the launch week for the new publication. If you’re interested, email me.
Impact of PR Measurement on Political Messaging
Well-known PR measurement expert Katie Paine is blogging about the International Public Relations Research Conference going on in Miami. She has an intriguing observation which hopefully she’ll elaborate on when she’s not running between sessions: Howard Dean and the DNC would be adviced to carefully study Len Barshak’s ongoing Q-Sort study of attititudes about the…