Impact of PR Measurement on Political Messaging
Well-known PR measurement expert Katie Paine is blogging about the International Public Relations Research Conference going on in Miami. She has an intriguing observation which hopefully she’ll elaborate on when she’s not running between sessions:
Howard Dean and the DNC would be adviced to carefully study Len Barshak’s ongoing Q-Sort study of attititudes about the war. He and Karl Rove may be the only two who accurately identified the subtle differences between Southern attitudes and Western attitudes.
Fair warning: some of this stuff gets pretty deep into the weeds. I think Katie sums it up well in the first line of her bio: "Katie Delahaye Paine has spent most of her life translating Venutian into Martian."