Chip Shots by Chip Griffin

Truly Local Content

Mike Orren: "Earthlink joins
the hordes
trying to do local via aggregation, in this case using
Topix and Google."

He also notes that "any successful local play has to be a hybrid of original content and
aggregation." (which the Earthlink product is not)

Mike’s right.  The aggregation can help jumpstart the community with consumer generated content then carrying the ball forward.

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