PubSub to Measure Blog Influence by Category
PubSub has begun an effort to compile lists of influential Weblogs by category, which could be of use to media buyers and planners eager to buy advertising in blogs.
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Eyetrack Shows How Visitors Read News Web Sites
Marketing guru Seth Godin points to a study about how visitors read news web sites. It’s all based on tracking technology designed to show what the eye is looking at on the screen. I’ve only had time to skim the report so far, but it is clearly fascinating reading. Just take a look at the…
Bob Wyman on Prospective Search
PubSub‘s Bob Wyman offers two interesting posts as part of Global PR Blog Week 2.0 describing what prospective search is and how it can benefit clients needing blog monitoring. It’s a subject I have particular interest in since it is the primary methodology we use at CustomScoop for our online media monitoring. Come to think…
FEC May Issue Reasonable Rules
The Chicago Tribune reports on the FEC’s latest plans for regulating online political activity. And, at least as sketched out in this report, the proposal seems reasonable since it seeks to mimic "real world" requirements in cyberspace. Web loggers, who pride themselves on freewheeling political activism, might face new federal rules on candidate endorsements, online…
Wikis Becoming Wicked Important
Reuters.com: “The Wikipedia, which has surged this year to become the most popular reference site on the Web, is fast overtaking several major news sites as the place where people swarm for context on breaking events … Some 350,000 people have contributed to the grassroots publishing phenomenon, which lets any Web user contribute terms, background…
DEMOfall Minis (Day One)
So that I don’t overwhelm you with long reviews of all the cool stuff I saw on DEMOfall Day 1, here are the quick hits of companies and products that intrigued me: · U3 (see previous post) · Realm Systems (see previous post) · Hatsize Learning’s TrueLab – sort of like WebEx/GoToMeeting meets the computer…
The Online Ad War Begins
Beltway Blogroll offers a good look at the current state of online advocacy ads.