Paid Subscription Success Story (Sports)
This news is a month old, but it has been sitting in my "to post" file and since I’ve done a lot with success and failure in paid subscriptions lately, here’s a success story from MediaPost:
THE NEWLY FORMED INTERNET DIVISION of Rupert Murdoch’s News Corp. acquired Scout Media Inc., a Seattle-based online sports company that operates 200 Web sites, the companies said Thursday. Financial terms were not disclosed. Scout’s network, which includes sites such as Dawgman.com and eDuck Sports, draws more than 200,000 subscribers who pay $9.95 a month for access to premium sports-related stories. The company, which also offers about half of its stories for free, said that a total of about 2.4 million users visit each month.