Google’s IM client (Google Talk) has gotten all the attention today, but it strikes me that the bigger announcement is the way they will start verifying Gmail accounts – through SMS messages to users’ cell phones. The rationale is that you can fake other ways of verifying a real person is creating an account, but it’s a lot more effort (and expense) to create fake accounts this way.
It will be interesting to see how the spam gods try to foil this one. But I applaud Google for being creative. Perhaps they could take the same approach to prevent splogs? (That’s fake, spam blogs for my novice readers.)