Will Paid Subscriptions Take Off for Rocketboom?
Rocketboom, a nifty little daily web video news spoof site, plans to try subscription fees to monetize their content. BusinessWeek reports that their current free approach is getting eyeballs.
The approach is resonating with viewers. Daily downloads have doubled in the past six weeks, to 50,000. If they stay on that pace, they’ll soon approach the 200,000 viewers of an established cable show, such as CNBC’s Kudlow & Cramer.
But will the eyeballs pay?
I used to watch Rocketboom regularly myself, but as amusing as it was, it became harder to find the 5 minutes every day to watch.