Corporate Authenticity
Rohit Bhargava discusses his new book “Personality Not Included: Why Companies Lose Their Authenticity — And How Great Brands Get It Back.”
Rohit Bhargava discusses his new book “Personality Not Included: Why Companies Lose Their Authenticity — And How Great Brands Get It Back.”
Some agencies seem reluctant to allow employees to work from home during the current crisis because they prefer to have in-office workers and are concerned about the precedent they may be setting. Stop it. I’ll set aside for a moment that the remote work genie is out of the bottle and the 2020 pandemic will…
In the age of cloud computing and the gig economy, the ability to scale and pivot in many businesses has never been easier. This is a real advantage for technology- and service-based businesses because it increases competitiveness and provides incredible flexibility. But this elasticity of resources comes at a price. Literally. When I ran a…
If you run a subscription-based web service — or “software as a service” (SaaS) to be all fancy about it — you know that it’s not as easy as an inventory-based business to measure. If you’re selling widgets, you can figure out what your product cost is and then calculate your margins based on how…
At the behest of Bryan Person, I attended a social media meetup last night in Boston in promotion of the book “The Strategy Paradox” by Michael Raynor of Deloitte Consulting. Organized by Eli Singer out of Toronto, it offered a whole new way to promote a book. It wasn’t a typical book event where the…
In a nation often obsessed by the notion of personal privacy, especially as it relates to health care, what are entrepreneurs to do when they face serious health questions? When the outcome of an executive’s medical situation may affect employees, investors, business partners, or customers, should the individual share information. If so, how much?
Like many advocates of the new media era, I spend a lot of time consuming blogs (like this one) and other social media. Frequently, I find myself realizing that the only traditional journalism I have read recently is content shared on some social network. That’s unfortunate. Read the rest of this post on Media Bullseye.