Media Intelligence Minute: PR & Marketing Should Work Together on Metrics
PR should work with marketing colleagues to come up with better communications metrics rather than assuming that the marketing department has all the answers.
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My Ice Bucket Challenge Video
You know what this is. If you are one of the few who hasn’t been challenged yet, feel free to use this as your opportunity. Just leave a note in the comments. Thanks to Brian Griffin and Joe Vidulich for making sure I didn’t get left out. I sure do appreciate it.
Using Checklists for Better Communications – Media Intelligence Minute
In this week’s Media Intelligence Minute, I discuss the value of communicators using checklists to achieve better business outcomes.
Media Intelligence Minute: Social Media Rules
In the latest CARMA Media Intelligence Minute, Chip Griffin discusses a recent US federal court ruling that says government officials can’t block constituents from their Facebook pages. As communicators, we need to be aware of not just laws and regulations, but also the unwritten rules of social media.
Media Intelligence Minute – July 17, 2017 – Building a Data-Driven Team
In this CARMA Media Intelligence Minute, I discuss the importance of building a talented team to create a data-driven communications culture inside an organization.