Chip Shots for July 24, 2017: Data, Measurement, and Bias
You’re getting this week’s email a few hours late because I celebrated my birthday yesterday by heading to Walpole, NH and umpiring in the New England Championship game for the 18U Babe Ruth Tournament. Then I came home and fell asleep before the sun had even set. As has become popular to say on Twitter lately: SAD!
With my batteries recharged this morning, I’ve got a series of articles and videos that I hope you will find valuable.
It looks like I may escape the month of July with no travel — a welcome respite — but it will likely pick back up the first week of August with a trip to DC. If you’re stuck in The Swamp next week and want to try to get together, let me know
Now on to the news of the week…
#MediaIntelligenceMinute
- Watch my latest Media Intelligence Minute where I talk about the importance of building a data-focused team to drive data-infused communications.
#media
- Check out this Media Bullseye article for lots of data nuggets from Pew’s latest State of the News Media report.
#measurement
- PR pros often get told to follow the lead of marketing when it comes to metrics and measurement. But does marketing really have all the answers? Read my take to find out why I think PR and marketing need to work together to improve measurement.
- The latest Monthly Measurement Reading List is now available from The Measurement Standard. Lots of good links there.
#bigdata
- Mozilla (maker of Firefox) is building a 10,000 hour library of audio snippets to help developers build speech-to-text applications.
#automation
- An article in MIT Technology Review reminds us that computers are only as unbiased as the algorithms that people program into them.
#jobs
- “Data scientist” represents one of the highest salaried, highest growth job titles in the advertising sector today.
- Media Bullseye uncovered 41 communications job openings for your career-building pleasure.