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They Do It Because It Works
I suspect we would all agree that spam — especially the email variety we are most familiar with — is “bad.” Yet it obviously works, otherwise the spammers would be out of business. For the life of me, I cannot imagine who would spend money after reading some of these absolutely ridiculous emails I find in my spam folder. In fact, anyone who sends money to some overseas web site in exchange for some of the odd potions and elixirs that are advertised deserve pretty much whatever they get.
But what about sponsored Tweets?
Join Me on FIR Live on Saturday Afternoon
I’ll be a participant in the FIR Live online radio show this afternoon. Feel free to stop by to challenge me, ask questions, or just listen in.
The Risk of “Parachuting”
At CustomScoop recently, we have had some conversations about how I tend to “parachute in” to various discussions. Some of it is of my own doing, inserting myself into something that I have an interest in or opinion on, while sometimes it is at the request of one or another team member who wants to solicit my feedback or advice.
How Good Ideas Become Great Ideas
Ideas are a dime a dozen. I know because I have paper and electronic file folders filled with ideas that I have come up with over the years for potential new products, services, and companies. Good ideas aren’t much more valuable. While some of the ideas on my lists seem clearly doomed, most seem to…
In defense of the billable hour
The conventional wisdom in the agency world is to avoid charging clients by the hour. Instead, agencies are looking for more creative ways to generate compensation that recognizes their “true value.” In general, I agree that agencies shouldn’t use billable hours — most of the time. Too often they lowball their hourly rates because they…
More Food for Thought from Failure
Mark Goldenson, a co-founder of a failed startup called PlayCafe, has a guest post at VentureBeat where he discusses lessons learned from his experience. The whole column is worth a read, but here are a few things that popped out at me as being worth further comment.