I’ll be a participant in the FIR Live online radio show this afternoon. Feel free to stop by to challenge me, ask questions, or just listen in.
From the FIR blog:
FIR Live #13
Saturday, April 25
10 a.m. PDT / 1 p.m. EDT / 6 p.m. Wokingham
Marshall Kirkpatrick of ReadWriteWeb explored both sides of the increasingly popular business activity of monitoring social media. He wrote:
It’s kind of a modern day horror story, isn’t it? Web
2.0’s potential benefit for humanity tragically sold short by social
media because it fell under a fog of marketing software. Would-be
short-form conversationalists jumping in with CRM-tinted glasses
secured to their faces. One of my co-workers says that within minutes
of his wife Tweeting about her art studio last night, she was friended
by scads of art companies and salespeople. Who wants to have a
conversation in that context?
Or maybe it’s just a matter of changing our expectations. Maybe this
is all good; the new customer service – a lot like the old customer
service, but in your blog comments and replies tab.
In our April FIR Live episode, we’ll talk with CustomScoop CEO Chip Griffin and a senior representative of the new social media monitoring service Spiral 16
for their takes on the issue. And we’ll take your calls. The show is
set for Saturday, April 25 at 10 a.m. PDT, 1 p.m. EDT, and 6 p.m. in
the UK. You can participate by calling in to +1-347-324-3723. You can
listen in live by dialing into the same number or visiting http://www.blogtalkradio.com/fir. The recording will be made available as part of the Hobson & Holtz Report.