Listen to the full episode for a definition of terms related to primary research, information about how online polls can be useful, and how to combine media analysis with primary research to make data-driven decisions.
Chip and Joe discuss the business side of communications, as well as how the changing landscape of digital transformation and workplace trends affects the communications industry.
Shonali discusses her Social PR Launchpad event, where she promises to help “unleash your inner superhero.”
Patrick Rogan of Ignition HR joins to discuss how small and midsize agencies can meet their human resources needs with a combination of vendors, consultants, and in-house staff.
Chip and Scott have a conversation about consultancy and collaborative work to manage digital transformation
Karen Swim, President of SoloPR Pro and Words For Hire, joined Chip in discussing a wide range of issues related to independent public relations practitioners.
Gordon Platt of Gotham Media Strategies joined me to discuss how he came to start his own agency, including the impact of his previous experience in broadcast journalism.