Listen to the full episode for a definition of terms related to primary research, information about how online polls can be useful, and how to combine media analysis with primary research to make data-driven decisions.
Terry Flannery, Vice President for Communication at American University, joined Chip to discuss communication and marketing departments in higher education.
Johna Burke, Global Managing Director of the International Association for Measurement and Evaluation of Communication (AMEC), joined to discuss Measurement Month and the challenges and opportunities for communicators.
Chip and Joe discuss the business side of communications, as well as how the changing landscape of digital transformation and workplace trends affects the communications industry.
Doug Haslam of Stone Temple Consulting discusses his firsthand experience with social identity theft.
Chip is joined by Gini Dietrich of Arment Dietrich and the Spin Sucks blog to talk about the business of public relations.
John Wall, co-host of Marketing Over Coffee with Christopher S. Penn and partner at Trust Insights, joined this episode of Chats with Chip to talk about podcasting, marketing technology, and more.