Listen to the full episode for a definition of terms related to primary research, information about how online polls can be useful, and how to combine media analysis with primary research to make data-driven decisions.
James Papiano joins the podcast to talk about the importance of leadership and culture in an agency environment, including how to change a weakened culture to improve performance.
Chip is joined by Gini Dietrich of Arment Dietrich and the Spin Sucks blog to talk about the business of public relations.
Karen Swim, President of SoloPR Pro and Words For Hire, joined Chip in discussing a wide range of issues related to independent public relations practitioners.
Chip and Gini explore everything from the business of PR to writing books, building an online community and more.
Chip has a conversation about internal communications and measurement with Ryan Williams, a partner with Tekara Effectiveness.
Chip and Joe discuss the business side of communications, as well as how the changing landscape of digital transformation and workplace trends affects the communications industry.