Malcolm Gladwell’s recent article in The New Yorker magazine continues to generate discussion, so I decided to offer up my two cents over on the DCI Group blog.
Though the bonds created by social media may be weak, they can be the glue that binds more lasting and impactful relationships.
Read the full blog post here.
At DCI Group this year, we decided to have a little fun with our holiday card. Instead of sending out scads of printed cards that would just get lost in the pile of others just like it on the desks of those we work for and with, we went with a holiday e-card. But we…
While listening to the latest episode of FIR Live over the weekend, the concept of “energy efficiency” of marketing and communications campaigns came to mind. No, I’m not talking about how “green” the effort is. This isn’t about recycled paper or carbon emissions. I’m thinking more like the energy efficiency of a furnace. Is 95%…
I had a conversation yesterday that spurred me to think back to the “old days” of the World Wide Web. You see, I’ve been at this game long enough to remember Yahoo before it was at Yahoo.com. Most of you probably don’t know that it used to live at http://akebono.stanford.edu. In any case, I took…
Next week my good friend Don Bates will be teaching a seminar on PR writing in Washington, DC. This practical and informative session is being sponsored by the PRSA National Capital Chapter and will be hosted at George Washington University on March 16, 2010 from 9 AM to 3 PM. In advance of this gathering,…
People frequently inquire as to my perspective on the use of computer automation to conduct content analysis and/or aggregation. This is certainly a topic I have given considerable consideration to in my role as founder of CustomScoop, a media intelligence company. When we started out in 2000, the primary demand we had from clients was…
I was stunned to learn today that the Securities and Exchange Commission in Washington, DC blocks employees from viewing videos posted on YouTube. Now, I know that many companies do this sort of thing, but for an important national regulatory agency to block access to potential useful information seems quite counterproductive. This means that no…