At sister publication Media Bullseye, Ike Pigott offers up Twitter tips and cautions. Many are looking to grow their Twitter presence in the wake of increased use by successful campaigns as well as integration with major media outlets like CNN. Ike suggests ways to deal with the information overload it creates and warns about the false claims many seem to make about their own level of expertise.
My friends Shel Holtz and Neville Hobson of the For Immediate Release podcast have written a stellar new book that will appeal to anyone interested in podcasting. Aspiring podcasters will find a solid how-to manual. Current podcasters will discover tips and tricks they may have overlooked. And the curious will get a great understanding of…
I happen to believe that podcasts are much more interesting when they have listener comments. Though I don’t share Michael O’Connor Clarke’s general disdain for the quality of podcasts, I do share his distaste for “the kissyfest ‘love the show’ comments from loyal listeners.” The problem with most comments is that, like letters to the…
An interesting confluence of news and events today brings us information on declining CD sales at the same time that many in the blogosphere/podosphere are advocating an effort to “Bum Rush the Charts.” First the news. The Wall Street Journal reports that “compact-disc sales for the first three months of this year plunged 20% from…
Slight change of plans in the order of launches in the properties in the new media company I’m starting. StartRocket, the site focused on web entrepreneurship East of the Rockies, had been slated to begin producing content this week. However, I have opted to delay for a few weeks to address some logistical/infrastructure issues, as…
Rafat Ali has a very candid and revealing interview with Ann Moore, the CEO of Time, Inc. The whole interview is worth a read, but I want to draw specific attention to two portions. The first one deals with the different value of online and offline readers: The average reader of Sports Illustrated delivers about…
Regular readers know that I have an increasing fascination with the future of media in general and online video in particular. So I have decided to dip my toe in the water and begin some video blogging, where appropriate. Of course, I turned to one of my own companies, CustomScoop, to be the guinea pig…