Brian Oberkirch
Brian Oberkirch, a web entrepreneur based in Louisiana, joins Chip to talk about the high-tech startup environment outside of Silicon Valley.
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Coarseness Threatens Social Media Growth
A clear and present danger exists to the advances brought on in recent years through the development of social media. The coarsening conversation apparent throughout the online media environment threatens to stall or even reverse important recent advances.
Glue-ing Together the Cloud, API’s, and More
I spent the past couple of days in some pretty lofty atmosphere. Not just because I found myself in the Mile High City, but because Eric Norlin put together another fantastic conference. Glue 2011 brought some really smart geeks to Denver to talk about the latest tools, tricks, and tactics that can be used to…
The value of checklists
I’m a big fan of checklists. There’s a reason why pilots and others in life-and-death roles rely on them to ensure things get done right. In business, we often develop processes to deal with repeatable activities — things like on-boarding clients, promoting events, and publishing content. Many times we will get a group together, think…
The Online Advertising Cost Fraud
Don’t drink the online advertising Kool Aid and dismiss more traditional media outlets. At the same time, don’t buy in to the Internet advertising doldrums and give up on new media opportunities. Try different things and evaluate how beneficial they are to the objectives you are trying to achieve.
The Blogger Tax Question
So there’s been quite a buzz recently about Philadelphia’s pursuit of bloggers in an effort to collect a “$300 tax.” Like most controversies surrounding social media, there’s some truth but plenty of hyperbole. From the headlines, one might get the impression that the city has imposed a new tax on bloggers. Not true. One might…
Looking back … and looking ahead
Fifteen years ago, I co-founded CustomScoop to provide a better media monitoring service. My partners and I were tired of the old-fashioned paper clipping services that would mail news stories sliced from hard copy newspapers every couple of weeks. It was slow, it was expensive, and it was impossible to budget for accurately. CustomScoop started…