Brian Oberkirch

What happens if you believe in the power of social media but the rest of your company does not? Do you take matters into your own hands and start interacting with customers online? Or do you respect the wishes of your bosses and keep your head down by doing the job you were hired to do?

The same things that draw many of us to New England as a place to live and work can make networking for web entrepreneurs more challenging. With a few exceptions, the population density is such that we don’t have the same critical mass in small geographic areas as those in San Francisco or New York City.

One of my agency clients inquired recently about best practices for setting up a proper client offboarding system. That’s a smart approach — and one that many consulting and professional services businesses overlook. In fact, I’m hard-pressed to think of many consultants I have worked with over the years as a client that have used…

Ideas are a dime a dozen. I know because I have paper and electronic file folders filled with ideas that I have come up with over the years for potential new products, services, and companies. Good ideas aren’t much more valuable. While some of the ideas on my lists seem clearly doomed, most seem to…