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Issue Branding vs. Issue Action on the Web
The web is all about metrics. Unique visitors, sessions, page views, time on site, impressions, click-through rates, cost per click, number of engagements, cost per engagement, and more can all be tracked for a web-based issue advocacy campaign. Inevitably, internal and external clients get excited by the biggest numbers. How many eyeballs are seeing the…
24 Hours of Blogs
Matthew Hurst of BlogPulse offers some interesting insight into blog posts over on his Data Mining blog. It comes in 3 parts: here, here, and here. He derives the data from 24 hours of pings to weblogs.com.
What’s the Point of VP Debates?
Chip raises the question of whether we should even continue to have vice presidential debates, given their track record.
Alacra Opens E-Commerce Site for Business Professionals
InfoToday reports: Alacra, known for providing a wide range of business databases to enterprise customers, has decided to open up its content to on-demand purchasing by individual business professionals and consumers. The company has just launched the beta of its new Alacra Store, an e-commerce Web site that taps into 30 of Alacra’s premium content…
Business Podcasting Whitepaper Published
PodBlaze offers a white paper on the business impact of podcasting. It was airplane reading for me recently and it does have a number of interesting nuggets, as well as some data on forecasted growth. At times it is a little awkward to read and it veers between a business and a technical perspective —…
Grassroots Use of Technology Conference
MIT will host a grassroots technology conference in 2 weeks. It certainly tilts left, but online organizing ideas ultimately ignore the political spectrum. The workshop is described as follows: Workshop proposals that were accepted fit into one of these themes: a) Making technology relevant to communities b) Online politics post-2004 c) Uniting movements for social…