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Online Ads About to Take Off?
MediaPost reports: POLITICAL CANDIDATES ARE STARTING TO believe that online advertising allows them far greater opportunities to extend reach and target constituents than do traditional ad campaigns, said panelists Monday at a conference in New York City sponsored by Personal Democracy Forum, a Web site dedicated to examining how technology and the Internet are changing…
links for 2005-09-28
Blog valuation: The current numbers if you’re buying/selling a site (tags: Blogs M MarketResearch) PR folks see blogs as powerful and dangerous (tags: PR Blogs) Online News Squared: Americans On Net 93 Minutes Daily — 7X Newspapers (tags: OnlineMedia MarketResearch) “Define What’s Valued Online” Highlights Critical Role of Internet in Shaping Purchasing Decisions Survey of…
Fake Political Blogs (and Fake Fake Political Blogs)
Politics can be a dirty business, that’s certain. In the trenches, many will do the unthinkable. Now some are speculating about PR firms creating fake blogs for the Bush Administration … or even Democrats creating fake fake blogs in an attempt to implicate the President’s team. Let’s not get too carried away here. Professional public…
links for 2007-05-27
The High Price of Creating Free Ads the pitfalls of inviting consumers to create ads for your brand (tags: advertising ugc) coRank: Build Your Own Digg Clone could a more focused Digg challenge the “original”? (tags: socialmedia ugc) Who Can Compete with Facebook? which matters more? platform or user base? (tags: innovation) Don’t Adjust My…
Grassroots Use of Technology Conference
MIT will host a grassroots technology conference in 2 weeks. It certainly tilts left, but online organizing ideas ultimately ignore the political spectrum. The workshop is described as follows: Workshop proposals that were accepted fit into one of these themes: a) Making technology relevant to communities b) Online politics post-2004 c) Uniting movements for social…
DCI Group Hiring for Digital Public Affairs
My team at DCI Group is expanding again. I’m looking for some talented communicators to join our group to help develop and implement effective digital strategies for Fortune 50 clients, major trade associations, and other public affairs campaigns. DCI Digital works collaboratively with the others at our firm to create an integrated communications approach for…