Cooking Up Content Readers Pay For
Speaking of paying for content, USC’s Annenberg school has an interesting piece about a paid content success stroy: Cook’s Illustrated: Stirring up synergy to sell online food content.
[via Online News Squared]
Speaking of paying for content, USC’s Annenberg school has an interesting piece about a paid content success stroy: Cook’s Illustrated: Stirring up synergy to sell online food content.
[via Online News Squared]
In one of those odd twists of automated ad placement, I saw an ad for Dell product coupons (from a third party site, not Dell itself) in the RSS feed for Jeff Jarvis’ blog tonight. Those familiar with his "Dell Hell" experience will understand the overwhelming irony.
With the start of the new year, Conversations resumes with a slate of interesting guests and topics already scheduled.
Steve Rubel: "Reuters has launched a new program that converts the text of its news reports into podcasts." Good to see Reuters innovating on news presentation. But if you read the comments on Steve’s post, you’ll see that the implementation leaves something to be desired.
An intriguing press release crossed the wire recently: Next Generation Advertising, LLC, a new, non-traditional advertising company, has opened its doors. The company, based in the nation’s capital, will be one of the first to produce online "virtual" public policy campaigns. The firm is founded by former ABC and Fox News Producer Richard Pollock ……
MediaPost: A University of Missouri J-School experiment with a "citizen journalism" site found Readers and potential contributors are not interested in a rehash of events and issues that are already covered ad nauseum by the city’s other news media. Rather, they are interested in issues that go largely ignored on the nightly news
Cough-drop maker Ricola has come up with a creative way to market its product — the Mystery Cougher contest. I heard it on the radio on the way in to work and checked it out online. The gist is that if you offer a Ricola to someone coughing in public and that turns out to…