Email List Building

Kari Chisholm and Taegan Goddard both have pointed to a report in The Hill that credits John Kerry with a big advatnage because of his 3 million name email list.  Kerry’s 2004 Finance Chair boasts: “There is a zero marginal cost to communicate with them,” Randlett said of voters in Kerry’s database. “He can wait…

MarketingVOX: “Consumer still don’t like paying for online content, but resistance has somewhat weakened, according to a new JupiterResearch, writes DM News. Adoption of paid content is up from last year, though 64 percent of adults still say they wouldn’t pay for content to avoid online advertising. However, 31 percent of online adults paid for…

The High Price of Creating Free Ads the pitfalls of inviting consumers to create ads for your brand (tags: advertising ugc) coRank: Build Your Own Digg Clone could a more focused Digg challenge the “original”? (tags: socialmedia ugc) Who Can Compete with Facebook? which matters more? platform or user base? (tags: innovation) Don’t Adjust My…

MediaPost: A University of Missouri J-School experiment with a "citizen journalism" site found Readers and potential contributors are not interested in a rehash of events and issues that are already covered ad nauseum by the city’s other news media. Rather, they are interested in issues that go largely ignored on the nightly news

Blogs may be going mainstream — CNN has officially added a daily 4 minute blog segment to its "Inside Politics" show, according to USA Today highlighted by Steve Rubel.  At some point blogs may no longer be the mavericks that they once were.  How will this affect their impact?  Bloggers today proud themselves on being…

Steve Rubel launched an interesting discussion on whether RSS growth has stalled.  As I see it, the problem is that RSS is difficult to explain in laymen’s terms and it is saddled with an ugly acronym.  To this day, people cringe at the term HTML, but they have no problem accessing a web site. For…