Online Donors Give Much More
A Kintera/Luth study found that:
On average, online givers donate in total (both online and offline) more than 50 percent more than those donors who do not give online.
IS BUZZ MARKETING ILLEGAL? “As marketers more frequently look to recruit consumers brand agents to spread goodwill for brands, industry attorneys view buzz marketing as a likely area of regulatory involvement, especially around the issue of compensating people to participate in buz (tags: BuzzMarketing WordOfMouth Marketing)
An interesting article in the Washington Post identifies a growing issue for the interesection of technology and advocacy: email overload in Congress. If you think you’re swamped by Internet spam, pity the poor Congress. According to a new study, electronic messages to the House of Representatives doubled to 99 million from 2000 to 2004. In…
Seth’s Blog: I’m liveblogging this Seth Godin joins the anti-liveblogging crowd (tags: blogs) TripAdvisor Growing With Help of User Generated Content “TripAdvisor is successfully showing the blue print of how to leverage user generated content, now the only question is the rest of the world watching? And who will be the next business to take…
National Journal conducted a survey of 71 GOP and 65 Democrat "insiders." Interestingly, 69 percent of the Democrats thought the netroots would help their party (as opposed to 0 percent feeling it would help the GOP and 31 percent thinking no significant impact). OK, that much might be expected. Democrats are optimistic about their chances…
For many, the ability to drive represents a key milestone of freedom in America. The ability to grab the steering wheel and take your car across town or even across the country has been idealized as part of our society for more than three quarters of a century. Dan Neil of he Wall Street Journal explores…
PRSA New York’s MegaTech Day went well. The first panel included BL Ochman, Steve Rubel, Steve Lubetkin, and Emiliano DeLaurentis. They discussed blogging, podcasting, RSS, and more. This and the concluding panel with 7 technology journalists from Forbes, Fortune, Business Week, the New York Times, and others seemed to be the most popular with attendees. …