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Chip Griffin
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Chip Griffin

CC Chapman

Media

The Interplay Between Content, Sales, and Marketing

Two of my New England social media friends had a bit of a debate about content marketing yesterday. Chris Brogan strongly argued that your writing needs to contain an “ask” to be marketing and CC Chapman just as forcefully disagreed. First, let’s take a look at the actual argument. Then we can explore the more fundamental…

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  • About
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