One of the biggest problems I have seen over the years with online and mobile advocacy campaigns is describing the audience too broadly. So many public affairs professionals believe that the “general public” is their target when it comes to digital communications. Even for a presidential campaign that isn’t true — so surely it…
It seems that polls are the next big thing in social media. Or at least Facebook and Twitter hope so. News arrived this week that Twitter will soon be making polling capabilities available to all users on their platform. They will be easy to create and remain available for 24 hours. Voting will be…
A bit of a misconception exists that LinkedIn works only for job-seekers. In fact, there are many ways that this more business-oriented social network can be used by association and nonprofit marketers, communicators, and executives. Recruit New Employees OK, so I just said that LinkedIn is not just for job-seekers. But certainly those folks…
The good folks at CustomScoop compile a weekly list of communications and public relations jobs. This week, there are a number of opportunities that could be good fits for those able to leverage technology to achieve better results for causes, issues, and campaigns. Edelman in Washington, DC is looking for at least four new digital…
After a long history as a walled garden, Facebook has decided to open up search of public user updates. The practical effect is to make 2 trillion posts available through its own search engine. Many have speculated the move was designed to counter Twitter’s popularity with those wishing to seek out the latest commentary…