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The Web Platform Fallacy

In recent years, we have heard much talk of services like Facebook, Twitter, Salesforce and others being “platforms.” The implication is that they are much like operating systems like Windows, Linux, or OS/X where developers can build applications on top of them. And that’s true, at least in a technical sense. The problem is that…

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Measure What Matters

In communications and in business, too many people get hung up on measuring for the sake of measuring. Just because you can generate all sorts of metrics with impressive numbers and charts doesn’t mean that what you’re looking at will really make a difference in your ultimate success. I tackle one specific element of this…