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Group Uses Blog Outreach to Aid Lobbying Campaign
Consumers Union created a web-based ad spoofing prescription drug warnings in an effort to convince people to contact Congress and lobby for a law requiring more disclosure of drug trial test results. An article describes how they promoted it. Schneider and Kathy Mitchell, who directs Internet advocacy at Consumer Union’s Austin, Texas, office, decided early…
Blog Measurement Merger
Steve Rubel reports that BuzzMetrics and Intelliseek have been acquired by Nielsen. This represents an interesting marriage between the old school media measurement (Nielsen) and the new world of blog measurement. Previously, Nielsen has gotten into the web site measurement game generally. As companies begin to pay more attention to what is being said in…
Gartner Looks at Collaborative Tech
Steve Rubel reports: Gartner today released its Goldie Locks-esque “2005 Hype Cycle for Emerging Technologies” report. The research identifies the tech industry’s “just right porridge.” It highlights the technologies that have moved from conception, to market over-enthusiasm, through a period of disillusionment, to an eventual understanding of its relevance in the market. Blogging, podcasting, RSS…
State Rep Stirs It Up in Tennessee
The Tennessean covers the story of a state rep who has taken to blogging — and offending many of his colleagues in the process. Rep. Stacey Campfield has been taking a beating over his blog. The Knoxville Republican’s Internet postings about goings-on at the state Capitol have been called less than ”outhouse worthy” by one…
Eyetrack Shows How Visitors Read News Web Sites
Marketing guru Seth Godin points to a study about how visitors read news web sites. It’s all based on tracking technology designed to show what the eye is looking at on the screen. I’ve only had time to skim the report so far, but it is clearly fascinating reading. Just take a look at the…
Trend Tracking in Online Media
Over at one of the companies I’m involved with, CustomScoop, we’ve been playing with a new tool that we’ve only soft-launched and are getting feedback on. I thought I’d share it with readers of InterAdvocacy to see what you think. Basically, it’s a free service that let’s visitors see how two search terms do in…