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Innovative Book Marketing by Seth Godin
TechCrunch reports on an interesting approach by Seth Godin to marketing his new book: As I mentioned in a recent weekly summary (see no. 6), Seth’s new book, The Big Moo, is coming out and he’s eating his own dogfood in promoting it. Seth has started selling batches of 50 galley copies to people if…
Wikipedia Founder Launches Political Mudpit
Jimmy Wales the creator of Wikipedia, has launched a wiki designed to be a resource for information on issues, parties, and campaigns. Unfortunately, the effort demonstrates right out of the gate that highly charged issues may not be the best use of the wiki format where readers get to edit entries themselves. The battle has…
links for 2007-05-22
Google News: The End of News Indexing As We Know It? is Google cutting secret deals with European publishers? (tags: copyright) The Value Of Aggregating Content disaggregation vs. aggregation — where are we headed? (tags: Aggregation media) Newspapers need to go hyper-local to survive echoing my argument that most newspapers can only differentiate on local…
Does Size Matter?
Robert Scoble thinks so. He argues that Bloglines beats out Technorati because it has more links. Now, Bloglines may indeed be better than Technorati — I simply haven’t examined it carefully enough to comment. But you can’t focus solely on quantity at the expense of quality. All the links in the world don’t matter if…
How Valuable is an Old Email List?
Kari Chisholm and Taegan Goddard both have pointed to a report in The Hill that credits John Kerry with a big advatnage because of his 3 million name email list. Kerry’s 2004 Finance Chair boasts: “There is a zero marginal cost to communicate with them,” Randlett said of voters in Kerry’s database. “He can wait…
Scoble Exit Creates Opportunity
Over at one of my other blogs, TechJots, I note that the reported exit of Robert Scoble from Microsoft creates some opportunities. I thought readers of this blog might find it interesting as well.