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Word of Mouth Marketing Conference Wrap
Cymfony offers a good recap of the Word of Mouth Marketing Association held this week in Chicago. On a separate note, P&G refers to it as Word of Mouth Advocacy — a term I think is more accurate and better explains the phenomenon when executed correctly.
Text Messaging Parents
Over in the UK, text messaging is taking on new importance as a way to communicate with the parents of school children. From LeedsToday.net: FOR 27,000 parents, a reminder of an upcoming teacher training day, or a message that a school trip is returning late, could soon arrive instantly by text message thanks to Leeds-based…
Losing America’s History
For those of you interested in history or politics, I encourage you to check out the essay I wrote about the potential loss of "America’s story" as author David McCullough calls it.
How Will Google Use Analytics Data?
Matthew Hurst points out that Google’s terms of service for its new Analytics service allows it to use the collected data for its own purposes. Essentially, in exchange for free web visitor stats for your blog or web site, you agree to let them take advantage of that treasure drove of data being collected. Seems…
Knighting a New Citizen Journalism Site
Online News Squared: “Knight Ridder revives the name of a former afternoon paper and uses it for the latest effort at citizen journalism at TheColumbiaRecord.com.” And MicroPersuasion reports on another major newspaper chain getting into the CJ game: "MediaPost: ‘Cox-owned Austin American-Statesman today plans to launch a free community blogging service on its group of…
Entrepreneurship is often about making lemonade
It’s appropriate that the common symbolism of entrepreneurship among children is the lemonade stand. Even as adults, succeeding as an entrepreneur relies on turning lemons into lemonade — even if most of the time those lemons aren’t real. From the person who becomes an entrepreneur of necessity after losing a job to the startup setbacks…